Over 19,000 visitors, representing the worldwide community of smart technologies, were in attendance at the “Cartes Secure Connexions” on 4, 5 and 6 November at the Paris Exhibition Centre. The global event for digital security industry, dedicated to solutions for secure payment, identification and mobility, chose the theme “Users on the move” for its 29th symposium.
The common thread “Users on the move” addressed the growing needs of interconnections and mobility of users, citizens, businesses, institutions and governments. The objective was to represent a forward thinking industry focussed on new technologies and innovation through a combination of performance, mobility and security.
Attendees from the finance, trade, public administration, security, identity and access, telecommunications and transport sectors, coming from 140 countries were able to discover five distinct areas:
Card Manufacturing, Personalization & Services
- From the production of maps to services related to the card.
Consulting & Tests
- Testing, certification and consulting
Identification & Data Protection
- Identification, authentication, biometrics, data protection and access control
Mobile Payment, Processing & Acquiring
- Mobile payment, transaction processing, acquisitions
- The companies with multiple activities
As every year, one country was honoured. For this 2014 edition, the organizers opted for the United Arab Emirates, a nation that is at the forefront of connectivity.
The 200m2 “connected commerce” area
Inside the exhibition was an area dedicated to connected commerce. New technology solutions and approaches to distribution and payment that revolutionize the entire customer journey were highlighted. “Four main stages of the customer experience were represented: Flow creations initiatives, the preparation of the act of purchase, the shopping experience and aftersales, feedback,” says Luc Boucey director of the study centre of ADN’co. Ten exhibitors from the start-up to big business (Welcome real time, Think and Go, Worldline, Connect things,…), came to present their pilot projects. Augmented reality, bitcoin, interactive displays, connected kitchen or geolocation, “all showed that the payment phase was not merely a technical step, but an integrated part of the whole customer journey.” For example, the company “Connect things” has set up a traffic building operation with a McDonald’s restaurant in Barcelona. A poster campaign in the streets has been set up, displaying codes that may be scanned using smart phones. Customers may then present these codes at the restaurants and benefit from promotions on menus.